Gen Z is using Social Media to find answers about their health

What began as an app for silly dances and memes has become a bustling platform for the content of all kinds. Tiktok has become a place where you can learn all sorts of information, from recipes to budgeting tips, music, entertainment, history lessons, where to eat, and where to shop. The corners of Tik Tok are endless, whatever you seek. Not only are there videos posted about virtually everything, but we, as viewers, trust this content more often than not. In September, the New York Times, among other publications, reported Tiktok rivaling google as a search engine among Gen Z, with 40% of young people going to TikTok or Instagram over google to find places to eat. The platform has adjusted accordingly, making it easier to find related information using keyword searches.
For Gen Z, there is a lot of distrust in the establishment across several conductors of authority. Gen Z tends to trust the experience of their peers first and foremost. Employer benefits news reported that a recent study by CharityRx discovered that one in three Gen Z users consult Tik Tok before their doctors for health advice. When we consider the topics these Gen Z users seek advice for, anxiety, depression, and weight loss, one can infer that these are all topics traditionally met with judgment from an older generation. While, yes, post-pandemic, we are a more understanding and more mental health-aware society, old habits die hard, and Gen Z may see Tik Tok as a source devoid of judgment.
It’s easy to brush off the trends of a younger generation as fads that will pass, but in terms of social behaviors, social media is a pillar here to stay, like it or not. You can either jump on the bandwagon or get lost in its dust. While many fact check the information they find online, only some do. There is a space online waiting to be filled with truthful information to rebuild the trust it seems Gen Z lacks in healthcare. Gen Z has proved time and time again that just because this is how things have always been done doesn’t mean they will continue to be done in the same way. As a whole, the industry needs to maintain relevance by being the source of knowledge online, meeting this generation where they are instead of hoping they will come to you because we already see that they won’t always.
The truth is Gen Z is just one generation on Tiktok. The platform caters to users of all demographics. Being a peer is being on the app and part of the community as a whole, Gen Z has the spotlight, but they are only one segment of the 750 million monthly users worldwide. In a separate article from Employer benefits news regarding the uninsured population of the gig economy, Stride Health’s CEO, Noah Lang, makes the point that the key to success when it comes to the benefits landscape today is “education, awareness and frequency, and making it easier for their workers to be aware of opportunities.” We must use new mediums to communicate and educate people of all employment statuses about their coverage accessibility.
As a source providing access to benefits for all part-time workers, freelancers, the gig economy as a whole, and any under-benefited individual, Tiktok has been on our radar for some time. It’sIt’s a big wide world out there. Just waiting to hear what you offer; we’ll see you there.


Are you presenting HealthEE by HBG as a retain and attract tool? You should be.

The workforce is reshuffling. There is no doubt about it. Our new normal has sparked change in every industry universally. Employees want more, more flexibility, more balance, more control, just more. Whether they find that sense of more in another role or as a gig worker or freelancer, many are still trying to find the answer to their employment desires. According to the US Chamber of Commerce, the food and hospitality industries are among the most struggling industries to retain workers. In these sectors, the bulk of sales happen to the end consumer through the part-time workers, so they must be trained and controlled, armed with the knowledge to close the deal. No one can deny the importance of the customer experience. It is a heavyweight, especially considering those expected to hold it often feel the least appreciated. Traditionally the part-time worker is provided a different cachet than the corporate counterparts, no PTO, no benefits, and poor hours during the holidays while the rest of us are home with our families. While this model has worked in the past, the post covid employee isn’t biting in the same way anymore to attract and retain the necessary talent to close the sales in the store and behind the counter.
You can find the usual retention techniques across this platform and several others, including the shared working community; WeWork posted an article highlighting that retention means work-life balance, hiring good leaders, and building good teams, but how does one attract good leaders and sound teams? Businesses must convey a value matching the ideals of the potential hires they seek. Now while the most obvious of the bunch is providing employees with the ability to work from home, this is only an option for some industries. An employee can’t show a guest to their room or take a customer’s order from their home. However, there are other ways employers can give potential employees a sense of control and empowerment. Research from job boards Indeed and Glassdoor finds benefits and flexibility remain essential to attract talent. For the businesses that can’t afford to offer higher pay and can’t provide their employees a work-from-home option, how does offering the part-time workforce affordable benefits at no cost to the employer sound? Here is where Healthy Business Group steps in; their flagship product, HealthEE by HBG, is the online benefits solution for employers to offer employees at no cost to the employer, where employees can take control of their benefits and can choose to have more of what they need and less of what they don’t, now that’s an incentive.


24% of gig workers are uninsured, & missing from your book of business

With the influx of people switching to freelance or “gig” work, there seems to be a component missing from everyone’s “how to join the gig economy handbook” on accessing benefits. Employer Benefit News reported that a survey conducted by Stride Health found that of the 4,000 independent workers spoken to, 24% are currently uninsured. To break it down further, 80% of those cited believe coverage costs more than $100 a month per family member. This belief that coverage is unattainable leaves many not even considering having coverage an option for them.
The solution to this misconception is to spread information. As employers and employees lean into the gig economy, employers find it easier to hire freelance workers during economic uncertainty, and employees want more control. More freedom benefits can feel like no man’s land when providing access to coverage has always been challenging for employers. Employers can offer their part-time and gig workers benefits at no cost with the HealthEE by HBG online benefits store. Independent contractors, freelancers, and anyone under the “gig economy” umbrella has access to these benefits and can choose to receive them with an employer or on their own with Spreading the word about these benefits is a win, win. Employers need to differentiate themselves to retain and attract talent, and HealthEE by HBG can do that with no cost to the employer. On the employee’s side, everyone needs benefits. No one is immune to needing the occasional doctor’s visit or teeth cleaning, and drivers for Uber, Postmates, Doordash, etc., can only get by with auto coverage.
In a time of information overload with “insurance” generating millions of search results on google, providing clarity is valuable; give this value to your part-time workers, contract workers, freelancers, and everyone you know in the gig economy today.