The Great Resignation?

The Great Resignation was a rumbling that began amid the pandemic and has grown exponentially. With millions of people resigning from their jobs and opting into the gig economy, where they can work from home, have more say over their worth, and be in control of their work-life balance. I sat with our co-founder Christian Stearns to discuss this phenomenon and what it means for business owners and employers.

Christian explained that he considers the great resignation a misnomer and that he feels this phenomenon should be called the Great Realignment, as it’s more than people just leaving their jobs. Its employees realizing and acting upon what they need to have a high quality of life. Amidst the pandemic, we as a society discovered we can measurably work from home, and in eliminating the time of a commute and the physical distance between the office and your family, it’s not surprising many do not want to go back to the old way of business, in the office, 9-5. Thus employees left in search of employers willing to provide them with the lifestyles they became accustomed to during the pandemic. 

Many of you experienced this first hand, so I asked Christian how we could take this sour realignment and make sweet lemonade. His response was for business owners and employers to take a step back, recognize the need to give to get, the need for flexibility and that employment is not the one-way street it may have once been. More than flexibility, employers need to provide value to their employees. In this new wave with a booming gig economy where many work multiple part-time gigs or freelance for many companies providing access to benefits can be the differentiator. 

As much as the move to the gig economy has given employees a new kind of freedom, in many ways, it has also created a massive vulnerability as part-time, and contract workers seldom qualify for benefits and insurance coverage. Filling this gap and covering this vulnerability can make all the difference when retaining talent, whether in the form of contract workers or even your full-time staff. The workforce is full of under-benefitted, and downright un benefited workers. The truth is that health workers lead to a healthy business, and we help make employees HealthEE. 

The Creator Economy AKA the Everyone Economy

 Over the last 20 years, how we consume entertainment and media has drastically changed. Back in the day, we had accepted that the Marilyn Monroes and Elizabeth Taylors of the world were of a different species, unattainable in lifestyle, image, and wealth, only existing behind the gates of MGM to a world now where anyone and everyone with a smartphone can attain status. While I wouldn’t dream of comparing the likes of Emma Chamberlin to Marilyn Monroe, my point is concerning influence and wealth. Many dismiss the concept of content creating or influencing (depending on your audience) as a genuine career. Still, you have to consider the undeniable fact that Miss Chamberlin, at the age of 19, bought herself her first home in West Hollywood for 3.9 Million dollars. Now, of course, Emma Chamberlain is a success story at the most extreme side of the creator economy spectrum, but she is not the only one living on her content creation. 

Content creation refers to the work used to hopefully sway viewers to embrace a trend or purchase a product. There are many kinds of content creators, some of which, like Emma, are personalities themselves influencing viewers because they want to be like her. Others, for example, make UGC or user-generated content that brands can use for “organic” appearance advertisements. While to make UGC, you may be an influencer in your own right; you are more likely just making clean content that marketers hope looks like a natural person using and praising their product. Of course, there is also the degree of influence to consider. With this desire to appear honest and real many marketers look to smaller accounts, dubbed “micro-influencers,” to promote their products. If you haven’t guessed it by now, what makes the creator economy go round is the social media platforms they frequent but more so the brands sending them products and writing checks. Now to be clear, it isn’t all rainbows and sunshine. A tiny portion of the influencer economy is making the big bucks, but just enough people do that everyone else believes they can. A survey by the Morning Consult in 2020 of 2,000 13-38 year-olds found that 54% of respondents wanted to be an influencer, and 86% would be willing to post sponsored content. In other words, the influencer economy isn’t going anywhere. Such a high demand for this career can inspire anyone looking to join in, as well as inform company owners who are either hesitant about the whole debacle or worried they waited too long to jump on the bandwagon. There are many nuances to the creator economy that may feel intimidating to utilize from the outside looking in. Still, you can better understand the driving forces behind many of today’s purchasers by understanding the opportunity of a micro-influencer as a trusted messenger for your product or service. Many are influenced to purchase products or hope to influence others by buying products. Either side of the coin puts anyone unwilling to accept and use the creator economy to their benefit at a severe disadvantage in today’s consumer climate.