So you want to add gig workers to your book of business?

Now that you know you can add gig workers, freelancers, and part-time workers to your book of business, you have to get out there and find them! The great thing about this segment of the employment market is unrepresented workers are all around us, including already on your book of business. 

Your book of business is filled with part-time workers, contract workers, and team members who aren’t eligible for the benefits that your clients are offering their full-time employees. Company leadership can offer these benefits at no cost, making the pitch is easy because we provide the tools and support you need to bring a HealthEE by HBG store to your existing business. Employees can simply select their benefits, add to cart, and pay with their debit or credit card. The leadership teams can forget about doing a second open enrollment and more payroll deductions with HealthEE by HBG – making this an easy to implement solution at any time throughout the year. 

Now if you want to go beyond your current book of business, you have to remember that these workers are all around us, like I said before. They deliver our packages, your uber driver, and the barista who remembers your regular early morning order. For those you see daily, word of mouth is the oldest communication practice in the book. So if you want to leave a business card in the tip jar or on the seat, we have those tools available for you..

You can receive cards and other promotional materials by emailing marketing@hbgnow.com.

Industry leaders are catching our drift, do you?

Benefits are not one size fits all. Instead, benefits are a purchase to be considered, researched, and compared. We are not alone in these beliefs; a recent article on employer benefit news interviewed the CEO and founder of advising firm Next Impact, Lester Morales, regarding his views on employee healthcare. He spoke of his experience with his father having multiple myeloma cancer. Despite his father having employer-sponsored health insurance, the cost of the treatments forced him into bankruptcy. His experience has led him to believe employers should look beyond the traditional to find more employee options.
We couldn’t agree more. We created HealthEE by HBG to be that other option. HealthEE by HBG gives employees the power to browse coverage options. While traditional insurance is known for being a complicated and confusing process, it does not have the reputation of being one with various options. When asked what the most prominent misconception people have about healthcare is, Morales compared the process to purchasing a car, “You wouldn’t just drive to the local auto dealership, get in the first car and drive off without asking questions and negotiating the price. But that’s exactly what we do with healthcare.” Morale’s analogy is reminiscent of HealthEE by HBG’s co-founder Christian Stearns, who has repeatedly said no one wakes up in the morning with the thought of buying insurance. Car owners take great care in deciding which car they will purchase, and employees should be able to take the same care when buying benefits as it isn’t a purchase to be taken lightly or on a whim. Giving employees a sense of ownership and control of their health can be a powerful gift, especially now that inflation has taken hold and employees are trying to cut spending wherever possible.
The question becomes, however, is, who does the responsibility fall upon? Is it up to employers to seek various options for their employees? No, we don’t think so. With HealthEE by HBG, we have done the shopping around and created a one-stop marketplace of benefits ranging from healthcare to vision to additional benefits like life insurance and pet insurance. With a wide selection of plan types, we also offer these benefits at no cost to the employer. So give your employees the power to choose the coverage right for them and leave the administrative headaches to us.

Read the full interview here