Tag: content creators

The Creator Economy AKA the Everyone Economy

 Over the last 20 years, how we consume entertainment and media has drastically changed. Back in the day, we had accepted that the Marilyn Monroes and Elizabeth Taylors of the world were of a different species, unattainable in lifestyle, image, and wealth, only existing behind the gates of MGM to a world now where anyone and everyone with a smartphone can attain status. While I wouldn’t dream of comparing the likes of Emma Chamberlin to Marilyn Monroe, my point is concerning influence and wealth. Many dismiss the concept of content creating or influencing (depending on your audience) as a genuine career. Still, you have to consider the undeniable fact that Miss Chamberlin, at the age of 19, bought herself her first home in West Hollywood for 3.9 Million dollars. Now, of course, Emma Chamberlain is a success story at the most extreme side of the creator economy spectrum, but she is not the only one living on her content creation. 

Content creation refers to the work used to hopefully sway viewers to embrace a trend or purchase a product. There are many kinds of content creators, some of which, like Emma, are personalities themselves influencing viewers because they want to be like her. Others, for example, make UGC or user-generated content that brands can use for “organic” appearance advertisements. While to make UGC, you may be an influencer in your own right; you are more likely just making clean content that marketers hope looks like a natural person using and praising their product. Of course, there is also the degree of influence to consider. With this desire to appear honest and real many marketers look to smaller accounts, dubbed “micro-influencers,” to promote their products. If you haven’t guessed it by now, what makes the creator economy go round is the social media platforms they frequent but more so the brands sending them products and writing checks. Now to be clear, it isn’t all rainbows and sunshine. A tiny portion of the influencer economy is making the big bucks, but just enough people do that everyone else believes they can. A survey by the Morning Consult in 2020 of 2,000 13-38 year-olds found that 54% of respondents wanted to be an influencer, and 86% would be willing to post sponsored content. In other words, the influencer economy isn’t going anywhere. Such a high demand for this career can inspire anyone looking to join in, as well as inform company owners who are either hesitant about the whole debacle or worried they waited too long to jump on the bandwagon. There are many nuances to the creator economy that may feel intimidating to utilize from the outside looking in. Still, you can better understand the driving forces behind many of today’s purchasers by understanding the opportunity of a micro-influencer as a trusted messenger for your product or service. Many are influenced to purchase products or hope to influence others by buying products. Either side of the coin puts anyone unwilling to accept and use the creator economy to their benefit at a severe disadvantage in today’s consumer climate.

Where did HealthEE by HBG come from?

The world can’t turn without people. Not the people in the big offices high above the world or, in the case of the pandemic, hidden away in their home offices. Sure those people get the ball rolling, but it’s your delivery person, grocery clerk, nurses, and teachers who are on the ground making it all happen -despite how often they are under-appreciated and unprotected by the same world they are fueling. This underserved segment stepped into the spotlight due to the Covid-19 pandemic. The rest of the community finally recognized them as “essential.” We praised their efforts by clapping out of our windows, making signs, and raising them as heroes in the public eye. However, these grandiose gestures of support only go so far. Here at Healthy Business Group saw a gap, not just in the market but in our society, to protect and provide access to the underserved overworked, part time and gig workers of America. We saw how businesses around the country would have crumpled without their part-time employees, yet those same essential workers had the least access to insurance and benefits. The same people we crowned heroes, more often than not, could not afford to go to the doctor. How can that be? There must be a better way.  

Healthy Business Group went to work creating that better way. Crafting a space for everyone and anyone to have access to essential benefits and insurance coverage. That space took the form of the online store now known as HealthEE by HBG. Founded on the concept of Health for Everyone, Everywhere with the goal of being the Amazon of healthcare, HealthEE by HBG is your one stop shop, a marketplace of benefits at your fingertips. As a group of industry veterans, Healthy Business Group’s team has sought out the best value for your benefits from cost to services to flexibility. 

In order for HealthEE by HBG to truly be for everyone everywhere the Healthy Business Group team knew they needed a new kind of support team. This is where Ask Evan and his team come in. The Ask Evan team functions as dedicated advisors and educators to all. “I’m not trying to convince anyone to buy anything,” Evan, the head and namesake of the Ask Evan team told me, “I’m here to provide clarity and walk you through the options available.”We encourage and welcome you to schedule a call for free, no strings attached with an Ask Evan advisor to learn more about your own insurance needs and what options are available to you.

HealthEE by HBG has provided access to approximately 125,000 individuals in its first year of operation, but we aren’t stopping there. In the next year, we expect to provide half a million more people access to HealthEE by HBG by partnering with 50 organizations across the country. The HealthEE by HBG benefit store has changed healthcare for the better.