Benefits are not one size fits all. Instead, benefits are a purchase to be considered, researched, and compared. We are not alone in these beliefs; a recent article on employer benefit news interviewed the CEO and founder of advising firm Next Impact, Lester Morales, regarding his views on employee healthcare. He spoke of his experience with his father having multiple myeloma cancer. Despite his father having employer-sponsored health insurance, the cost of the treatments forced him into bankruptcy. His experience has led him to believe employers should look beyond the traditional to find more employee options.
We couldn’t agree more. We created HealthEE by HBG to be that other option. HealthEE by HBG gives employees the power to browse coverage options. While traditional insurance is known for being a complicated and confusing process, it does not have the reputation of being one with various options. When asked what the most prominent misconception people have about healthcare is, Morales compared the process to purchasing a car, “You wouldn’t just drive to the local auto dealership, get in the first car and drive off without asking questions and negotiating the price. But that’s exactly what we do with healthcare.” Morale’s analogy is reminiscent of HealthEE by HBG’s co-founder Christian Stearns, who has repeatedly said no one wakes up in the morning with the thought of buying insurance. Car owners take great care in deciding which car they will purchase, and employees should be able to take the same care when buying benefits as it isn’t a purchase to be taken lightly or on a whim. Giving employees a sense of ownership and control of their health can be a powerful gift, especially now that inflation has taken hold and employees are trying to cut spending wherever possible.
The question becomes, however, is, who does the responsibility fall upon? Is it up to employers to seek various options for their employees? No, we don’t think so. With HealthEE by HBG, we have done the shopping around and created a one-stop marketplace of benefits ranging from healthcare to vision to additional benefits like life insurance and pet insurance. With a wide selection of plan types, we also offer these benefits at no cost to the employer. So give your employees the power to choose the coverage right for them and leave the administrative headaches to us.
Read the full interview here