Tag: broker news

So you want to add gig workers to your book of business?

Now that you know you can add gig workers, freelancers, and part-time workers to your book of business, you have to get out there and find them! The great thing about this segment of the employment market is unrepresented workers are all around us, including already on your book of business. 

Your book of business is filled with part-time workers, contract workers, and team members who aren’t eligible for the benefits that your clients are offering their full-time employees. Company leadership can offer these benefits at no cost, making the pitch is easy because we provide the tools and support you need to bring a HealthEE by HBG store to your existing business. Employees can simply select their benefits, add to cart, and pay with their debit or credit card. The leadership teams can forget about doing a second open enrollment and more payroll deductions with HealthEE by HBG – making this an easy to implement solution at any time throughout the year. 

Now if you want to go beyond your current book of business, you have to remember that these workers are all around us, like I said before. They deliver our packages, your uber driver, and the barista who remembers your regular early morning order. For those you see daily, word of mouth is the oldest communication practice in the book. So if you want to leave a business card in the tip jar or on the seat, we have those tools available for you..

You can receive cards and other promotional materials by emailing marketing@hbgnow.com.

Gen Z is using Social Media to find answers about their health

What began as an app for silly dances and memes has become a bustling platform for the content of all kinds. Tiktok has become a place where you can learn all sorts of information, from recipes to budgeting tips, music, entertainment, history lessons, where to eat, and where to shop. The corners of Tik Tok are endless, whatever you seek. Not only are there videos posted about virtually everything, but we, as viewers, trust this content more often than not. In September, the New York Times, among other publications, reported Tiktok rivaling google as a search engine among Gen Z, with 40% of young people going to TikTok or Instagram over google to find places to eat. The platform has adjusted accordingly, making it easier to find related information using keyword searches.
For Gen Z, there is a lot of distrust in the establishment across several conductors of authority. Gen Z tends to trust the experience of their peers first and foremost. Employer benefits news reported that a recent study by CharityRx discovered that one in three Gen Z users consult Tik Tok before their doctors for health advice. When we consider the topics these Gen Z users seek advice for, anxiety, depression, and weight loss, one can infer that these are all topics traditionally met with judgment from an older generation. While, yes, post-pandemic, we are a more understanding and more mental health-aware society, old habits die hard, and Gen Z may see Tik Tok as a source devoid of judgment.
It’s easy to brush off the trends of a younger generation as fads that will pass, but in terms of social behaviors, social media is a pillar here to stay, like it or not. You can either jump on the bandwagon or get lost in its dust. While many fact check the information they find online, only some do. There is a space online waiting to be filled with truthful information to rebuild the trust it seems Gen Z lacks in healthcare. Gen Z has proved time and time again that just because this is how things have always been done doesn’t mean they will continue to be done in the same way. As a whole, the industry needs to maintain relevance by being the source of knowledge online, meeting this generation where they are instead of hoping they will come to you because we already see that they won’t always.
The truth is Gen Z is just one generation on Tiktok. The platform caters to users of all demographics. Being a peer is being on the app and part of the community as a whole, Gen Z has the spotlight, but they are only one segment of the 750 million monthly users worldwide. In a separate article from Employer benefits news regarding the uninsured population of the gig economy, Stride Health’s CEO, Noah Lang, makes the point that the key to success when it comes to the benefits landscape today is “education, awareness and frequency, and making it easier for their workers to be aware of opportunities.” We must use new mediums to communicate and educate people of all employment statuses about their coverage accessibility.
As a source providing access to benefits for all part-time workers, freelancers, the gig economy as a whole, and any under-benefited individual, Tiktok has been on our radar for some time. It’sIt’s a big wide world out there. Just waiting to hear what you offer; we’ll see you there.

Sources

https://www.benefitnews.com./news/gen-zers-are-turning-to-tiktok-to-answer-healthcare-questionshttps://www.nytimes.com/2022/09/16/technology/gen-z-tiktok-search-engine.htmlhttps://www.benefitnews.com./news/24-of-workers-in-the-gig-economy-are-uninsured-how-can-employers-help

24% of gig workers are uninsured, & missing from your book of business

With the influx of people switching to freelance or “gig” work, there seems to be a component missing from everyone’s “how to join the gig economy handbook” on accessing benefits. Employer Benefit News reported that a survey conducted by Stride Health found that of the 4,000 independent workers spoken to, 24% are currently uninsured. To break it down further, 80% of those cited believe coverage costs more than $100 a month per family member. This belief that coverage is unattainable leaves many not even considering having coverage an option for them.
The solution to this misconception is to spread information. As employers and employees lean into the gig economy, employers find it easier to hire freelance workers during economic uncertainty, and employees want more control. More freedom benefits can feel like no man’s land when providing access to coverage has always been challenging for employers. Employers can offer their part-time and gig workers benefits at no cost with the HealthEE by HBG online benefits store. Independent contractors, freelancers, and anyone under the “gig economy” umbrella has access to these benefits and can choose to receive them with an employer or on their own with gethealthee.com. Spreading the word about these benefits is a win, win. Employers need to differentiate themselves to retain and attract talent, and HealthEE by HBG can do that with no cost to the employer. On the employee’s side, everyone needs benefits. No one is immune to needing the occasional doctor’s visit or teeth cleaning, and drivers for Uber, Postmates, Doordash, etc., can only get by with auto coverage.
In a time of information overload with “insurance” generating millions of search results on google, providing clarity is valuable; give this value to your part-time workers, contract workers, freelancers, and everyone you know in the gig economy today.

Sources: 

https://www.benefitnews.com./news/24-of-workers-in-the-gig-economy-are-uninsured-how-can-employers-help

 

Do you know what you’re missing from your book of business?

It is difficult to discuss the current state of affairs for any industry without returning to the long-lasting effects of the COVID-19 pandemic, so bear with us. Among the challenges and work-from-home realizations, there were some among us not afforded the luxury of WFH. Essential workers, we dubbed them, the (in many cases) part-time workers keeping our supermarkets, delivery services, transportation, and even hospitals functioning. Even now, as we have returned to a sense of normalcy, WFH is still prevalent, and part time employees are still on the front lines. They form relationships with a brand’s consumers, the ones who are the faces of a company day in and day out. And yet they are missing from most brokers’ books of business. Why? 

Have we not experienced the vitality of the part-time worker these past few years? And of course we are also amidst a movement known as the great resignation, meaning companies need to do more to retain their employees. Covid-19 showed us how much we need part-time workers, but it also gave those workers every reason to want to quit their jobs. It’s up to employers now to find new solutions to hold fast to those employees and find new ones in a time where there are a plentiful number of WFH postings.

The pandemic has left brokers with new opportunities. Where traditionally, a broker’s book of business has not included the part-time employee, now they can. Not only is this a new market for brokers, but it also provides tangible value to the business owners. Part-time employees are the backbone of companies, and providing possible and accessible benefits will up current retention and incentivize new employees alike.