Tag: benefits for part time workers

Do you know what you’re missing from your book of business?

It is difficult to discuss the current state of affairs for any industry without returning to the long-lasting effects of the COVID-19 pandemic, so bear with us. Among the challenges and work-from-home realizations, there were some among us not afforded the luxury of WFH. Essential workers, we dubbed them, the (in many cases) part-time workers keeping our supermarkets, delivery services, transportation, and even hospitals functioning. Even now, as we have returned to a sense of normalcy, WFH is still prevalent, and part time employees are still on the front lines. They form relationships with a brand’s consumers, the ones who are the faces of a company day in and day out. And yet they are missing from most brokers’ books of business. Why? 

Have we not experienced the vitality of the part-time worker these past few years? And of course we are also amidst a movement known as the great resignation, meaning companies need to do more to retain their employees. Covid-19 showed us how much we need part-time workers, but it also gave those workers every reason to want to quit their jobs. It’s up to employers now to find new solutions to hold fast to those employees and find new ones in a time where there are a plentiful number of WFH postings.

The pandemic has left brokers with new opportunities. Where traditionally, a broker’s book of business has not included the part-time employee, now they can. Not only is this a new market for brokers, but it also provides tangible value to the business owners. Part-time employees are the backbone of companies, and providing possible and accessible benefits will up current retention and incentivize new employees alike.

Quiet Quitting and what it means for employers

First, employees left their jobs in droves, but the problems for employers didn’t stop there. In a more optimistic time when the American dream was still the dream and the future was bright, employees wanted to go the extra mile to move up the hierarchy for a better tomorrow. The thought process and your hard work will pay off, and you will be rewarded. However, as inflation increases and wages can’t keep up, many employees have stopped drinking the kool-aid and either want to be compensated for the extra labor or won’t do it. Thus the term quiet quitting, in which you do what’s in your job description, nothing more, no staying late or working outside your predetermined hours or taking on extra work for the good of the company. Quiet quitting isn’t necessarily a new practice. Many compare the concept to coasting. However, I think an important distinction here is that quiet quitting isn’t personal to the company but is rooted in the need for work-life balance or extra in exchange for extra. Work-life balance is more of a private matter; balance means something different depending on the industry and person. 

However, if you’re seeking an extra to exchange for effort, consider offering more incentives to employees. I’m not talking about pizza parties or casual Fridays- nobody sees those as incentives. Instead, employees want incentives to make their lives less stressful to take weights off their shoulders. One significant weight is sure to be the expense of insurance and benefits. With HealthEE by HBG, you can offer your employees more options at more possible rates at no cost to the employer. More than just the affordability aspect, HealthEE by HBG provides a sense of control and choice to employees, something they won’t find elsewhere. It’s not a stretch to consider a piece of the quiet quitting appeal: the sense of control it offers employees. Give your employees the power of choice and the possibility of affordability with the HealthEE by HBG benefit stores.