The New York Times recently published an article analyzing the progress of transparency solutions in the healthcare industry. The idea behind these tools is to harness the power of big-data to empower consumers to become sophisticated shoppers of medical care. The article notes that limitations of these tools are becoming clear. Trying to engage employees when they are deciding where to go and what care they need has been daunting for everyone in the industry. Utilization requires a shift in behavior; people are hesitant to use the tools and when they do, they might not rely on the insight.
At HBG we know it takes more than powerful tools to drive utilization and measurable results. We work with advisors to devise strategies for their clients – using legal financial contribution differentials to drive the participation and ongoing engagement required for sustainable cost control.