Could you benefit by targeting generations with different healthcare strategies?

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At HBG we are lucky to work with a diverse clientele. One of the trends being noted in the industry is the wide range of generations that are working side-by-side in today’s corporate environments.  In fact, the National Business Group on Health just released a compelling report quoting that the U.S. labor force is currently made up of Millennials (34%), Generation X (34%) and Baby Boomers (29%)*. To best support the needs of a multi-generational workforce, today’s benefit strategies should vary accordingly to address the diversity of each generation.  

Employees beginning their careers tend to have different physical, financial, emotional and personal needs than employees transitioning into retirement.   In addition to this, NBGH states that 73% of employees say they would value more personalized benefits geared towards the different generational groups.

We have been hearing a lot about how to assimilate these generations into a productive collective and the struggles our clients are facing. We believe the answers lie in first understanding the motivations and characteristics of each group.  Once you understand what each generations main concerns are you can properly create wellness programs targeted to assist with these worries.

*All statistics are referenced from our partners at the National Business Group on Health and their latest report published on generations in the workforce.